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October 23, 2021
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How to Reach Gen Z with Your Marketing

How to Reach Gen Z with Your Marketing

I’m Scott Hirsch, the CEO of MediaDirect. And I’m excited to be guest-authoring this blog about marketing to a Generation Z audience.

This is topic is something I’ve developed an expertise in over recent years, and it’s something that continues to confuse marketers far and wide.

Gen Z is unlike all generations that came before, being born during the digital revolution. They’ve only known a world with high-speed WiFi, smartphones, and social media.

With Gen Z’s $140 billion worth of spending power, it’s well worth learning about the five following marketing strategies to leverage the market space:

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